Answer:
Advertising helps greatly in showing consumers what they really want. In the process of advertising, various techniques are being applied. Each technique may bring about either positive or negative effects on the products. This is usually guaranteed by the way various advertisers present their adverts to the consumers. According to most research materials obtained from the general population about the advertisement, the highest percentage of people consider advertisement a good thing. This is mainly because they believe it to be informative and essential.
The Negative Influence of Advertising
Even though advertising is known for some positive effects, in my own point of view, this kind of communication has a lot of negative impacts on consumers and society in general. Some of the aspects that add certain negativity to the field of advertisement. The first one is the ethical aspect. It is known that advertisement has a completely demeaning and distressing effect on the public. As for the economic aspect, it is believed that advising is economically improvident. Finally, when it comes to the social aspect, one should face the truth – advertising provides little truth about a certain product. All these aspects are a few examples of how negative the field of advertisement can be to modern society.
Now let us look closely at each of the aspects.
Many experts consider advertisements the kind of notion that greatly corrupts our society. They tend to criticize the social orders that make up the society. According to Christopher Mayhew, advertisement teaches other different things that do not match with what the society teaches us in the aim of upholding good societal teachings that are essential. Christopher and Tory argue that “advertising introduces people to the good things of life.” This means that these things are full of pleasures in the world. These pleasures, in turn, are the things that we can only buy after they have been advertised. However, we cannot instill them in us so that they can be guiding us in our daily endeavors. The advertisements cannot inculcate in us good manners, honesty, kindness, friendship, sense of duty, or respect for the laws that govern us. These are the morals that enable people to coexist in a smooth and desirable environment. Instead, the advertisements lay their basis on things like aperitifs, chocolates, aperients, deodorants, cars, and perfumes. These are the things that can be only bought in order to satisfy human desires, and they cannot help with creating the society of the desired shape. Personally, I believe that it is of great importance for society to uphold the crucial things that help with steering it ahead of all the activities that are related to its social wellbeing.
