I think what makes advertising affective is the way the person comes off whenever the advertisement comes on, they could possibly edit certain clips together and make it sound persuasive enough that someone would but the product. Or they somehow manipulate something sometime during the ad.
I'm not so sure of an ad that is well done, but I'd say the hair care products you see everywhere on TV, or something to make you loose weight, anything that is big enough[that sounds wrong] and anything that is basically editing.
Im not so sure if this really helped, but i wanted to atleast try to help. Hope this is good!
What makes advertising effective is the creativity and thought put into it. Many apps are well done but in my opinion, I like how outube is done. outube is efficient for entertainment and questioning thoughts.
Typically, ideas come from emotions, so expressing ideas would be indirectly expressing emotions, too. Also, analytic lines are not exclusive to ideas, adding onto the point of ideas and emotions being heavily intertwined.
