Which one of the following is a primary market transaction?

What are companies doing to respond effectively to increasing segmentation of the marketplace? Following a traditional sales mod

N76 [4]

Answer: The answer is C. Using more narrowly targeted marketing messages.

Explanation: Market Segmentation is basically the act of dividing a large market into smaller groups, which can now easily be targeted and serviced.

In an increasingly segmented marketplace, the best option for companies it so make sure that they tailor their marketing messages to the segmented market chunk.

Basically, in order for companies to retain the loyalty of their market segment, or to get new customers, they have to make sure that their marketing messages are more narrowed and specific, in order to hold the attention of their target audience.

Using more narrowly targeted marketing messages will guarantee that the target market gets the message clearly and prompt them to patronize the company.

7 0

3 years ago

Taylor Company has current sales of 1,000 units, which generates sales revenue of $190,000, variable costs of $76,000 and fixed

Leya [2.2K]

Answer:

The change in net operating income after the changes by $14,200

Explanation:

For computing the change in net operating income, first, we have to compute the contribution per unit which is shown below:

Contribution per unit = Selling per unit - variable cost per unit

= $190 per unit - $76 per unit

= $114 per unit

where,

The selling per unit = (Sales revenue ÷ number of units)

= ($190,000 ÷ 1,000 units)

= $190 per unit

The variable cost per unit = (variable cost ÷ number of units)

= ($76,000 ÷ 1,000 units)

= $76 per unit

Now the change in operating income equals to

= (increased sales units × contribution per unit) - advertising cost

= (300 units × $114 per unit) - $20,000

= $34,200 -$20,000

= $14,200 increase

7 0

3 years ago

As the president of a local trade company, Kristin is faced with leadership, ethical, and operational decisions on a daily basis

NISA [10]

Answer:

B. Information Management

Explanation:

According to Wikipedia, Information management is the collection and management of information from one or more sources and the distribution of that information to one or more audiences.

It is involves collecting, storing and managing information gotten in all its forms. Of course, there are various forms of information, whether physical or electronical or otherwise.

Kristen's Job in the company involves organizing resources info (collecting), regulating how they are used and making sure they are the necessary information needed by the company's workers which is all part of the information management process.

4 0

3 years ago

Your boss leaves you a note, asking you to determine the present value of a $1,200,000 payment to be made in six years assuming

shtirl [24]

Answer:

so value of the mistake is $311685.71

Explanation:

given data

present value = $1,200,000

time = 6 year

discount rate = 18%

discount rate = 8%

to find out

What is the dollar value of the mistake

solution

we get here present value that is express as for both rate that is

present value = $\frac{FV}{(1+r)^t}$

put here value

present value = $\frac{1200000}{(1+0.18)^6}$

present value 1 = $444517.85

and

present value = $\frac{1200000}{(1+0.08)^6}$

present value 2 = $756203.55

so

difference is $756203.55 - $444517.85

difference is = $311685.71

so value of the mistake is $311685.71

7 0

3 years ago

Why would having information be a requirement for a purely competitive market?

dusya [7]

Answer:

To no the prices of goods and service and to buy stuff at low prices.

Explanation:

A purely competitive market is a situation where multiplier sellers have homogeneous products. The availability of the information is very important in a purely competitive market in order to decide how many sellers are selling the same product and from where an individual can buy products at low prices. Availability of information means, no seller can earn abnormal profits.

6 0

3 years ago