3. Is one implication of intertextuality that advertising cannot be interpreted in the same way by people from different culture
s ? If this is so , how can you explain , for example , the global success of the Diesel brand , which often uses the same campaign globally without adaptation ?
Early advertising theory was based on direct experience, though informed by psychological studies. It was focused mainly on improv- ing practice. John E. Kennedy (1904) is credited with one of the earliest attempts when he wrote that advertising was 'salesmanship in print'.
Ramona tells her that she has to live here because of her life in Mexico sh can't live here freely, she has to do work or go back home and that she has to work for her living.
