The process that EA Sports carried out with the cover of the Madden video game was Perception Marketing.
<h3>What is perception marketing?</h3>
Perception marketing is an economic term that refers to the set of marketing strategies focused on the consumer's perception of a specific product.
In general, perception marketing is responsible for modifying the image of the product so that it is the one that looks best compared to its competitors and thus generates a good perception in consumers.
According to the above, EA Sports used the image of a famous person so that consumers had a positive perception of their video game.
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Answer:
used to identify major stockholders
Explanation:
Environmental scanning is a management strategy that focuses on systematically acquiring informations about occasions, trends, events or patterns through surveys and analysis of these information in an organisation's external and internal environment. The informations acquired through environmental scanning is then used by the executive management in strategically planning the organisation's future and exploitation of available opportunities for the success of the organization.
The internal environmental scanning offers an organization strength and weakness while the external environmental scanning provides information about opportunities and threats.
Generally, the external environmental scanning gives an overview of the opportunities in the market as well as potential threats to an organization.
Hence, the following are descriptive of an external environmental scanning;
1. Used as a tool for corporations to avoid strategic surprise.
2. Used to monitor, evaluate, and disseminate information relevant to the organizational development of strategy.
3. Used to determine a firm's competitive advantage.
4. Used as a tool to ensure a corporation's long-term health.
Answer:
$130 Favourable
Explanation:
Given the above information,
Standard hours = 2 × 4770 = 9,540
Actual hours = 8,940
Standard rate = $32.50
Then, Direct labor efficiency variance is computed as
= ( Standard hours allowed for production - Actual hours taken) × Standard rate per direct labor hour
= [(2 × 4,770) - 8,940] × $32.50
= [9,540 - 8,940] × $32.50
= 600 × $32.50
= $130 Favourable
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Answer: See explanation
Explanation:
Debt = 0.65
Weight = 39.39%
Cost for debt = 2%
Product = 39.39% × 2%
= 0.3939 × 0.02
= 0.007878
Equity = 1.00
Weight = 60.61%
Cost for equity = 6%
Product = 60.61% × 6%
= 0.6061 × 0.06
= 0.036366
Weighted average floatation cost:
= 0.007878 + 0.036366
= 0.044244
= 4.42%
The true cost of the building will then be:
= Funds needed / (1 - Floatation cost)
= $43,000,000 / (1 - 0.044244)
= $43,000,000 / 0.955756
= $44,990,562
