Question

Natalie books an appointment at a hair salon to get a haircut, color, and a blow dry. When it is time for her appointment, she shows up at the salon and receives these services from a stylist. This scenario illustrates that services

Answer 1

The scenario where Natalie books an appointment and shows up at the salon to receives the services illustrates that services are usually distributed through direct marketing channels.

Direct marketing channel refers to the sales process which directly involves the seller and end buyer without the service of intermediary.

In a direct marketing channel, the service of intermediaries (such as retailers, agent, wholesalers) are not prioritize

The medium which are most perfect for direct marketing channel includes through internet, digital media etc

In the question, Natalie books an appointment with the stylist through her phone without the service of intermediaries.

Therefore, the scenario best illustrates that services are usually distributed through direct marketing channels.

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