Question

3. How do you think social media has changed advertising? How does this affect the use of "speech" for communication?

Answer 1

Answer:

Social media has become and will remain a central contributor to a marketing strategy. It’s encouraged marketers to get creative with their messaging. Having a marketing campaign that is visually appealing will be more likely to be remembered by your target audience and go viral.

You can reach an audience that you never thought was possible. You can interact and engage with your customer base on a daily basis and in the most virtual, direct way possible. Therefore, social media opens up an opportunity for brands to understand who their audience is and what their desires are. You can begin tailoring campaigns and offerings based on this, which will show your audience and prospects that you care about your customers’ needs and that they’re at the core of your business.

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