Question

One advantage of a market-product grid is that it can be used to Multiple Choice select representative samples of consumers for marketing research studies. screen many new-product ideas in order to select the one with the best long-run market potential. determine which target market segments to select and which product groupings to offer. relate the product life cycle to consumer demand.

Answer 1

Answer:

true

Explanation:

this then narrows what resources both in material and finances have to be put into further marketing and sales of said products