Answer:
Product Concept
Explanation:
The one which represent the perception of the consumer or customer of the product as a bundle of the values of symbolic as well as utilitarian values and that satisfy the psychological, functional, social and the other needs and wants of the customer will be referred to as the product concept. And it is basically a blueprint of the idea.
Answer:
b. They are not specific
Explanation:
The main problem with service quality standards such as "be nice" or "do what the customers want" is that they are not specific. An individual may think that they are being nice, while another person may take that behavior as being sarcastic or "having an attitude". The same goes for "do what the customer wants" since there are things that an employee is not allowed to do at all.
<span>The summer solstice is the day of the year when the sun is the farthest north, over the Tropic of Cancer, 23.44 degrees (or 23 degrees 26 minutes) north of the equator.
On that day, all locations north of the Arctic Circle experience 24 hours of daylight.</span>
Answer:
Letter E is correct. <em>Today's consumers are better informed about products and services.</em>
Explanation:
We live in the information age, this means that today's marketing communication is much more direct and accurate. Information is easily disseminated through all easily accessible channels: internet, television, newspapers and magazines, so access to knowledge increases the participation of individuals, who now have much more power to modify their relationship with companies, brands and Marketplace.
The new consumer is much more aware of what they buy, so their demands for quality products and services are growing, they also have the power to actively influence companies, making them act transparently and adopt processes that contribute to the process. development of society in general.
Therefore, business marketing mix should be geared to new consumption patterns and requirements, knowing your actual target audience and anticipating their needs.
