Question

Hunter offers financial counseling and management on a fee-only basis. She has found that different customers are willing to pay different rates for her services. This shows that her pricing decisions should depend primarily on Multiple Choice changes in technology allowing consumers to manage their own affairs. how different customers perceive the value of her services. how much her competitors charge for similar services. changes in the economy. choosing an average price that she will charge all her clients.

Answer 1

There are different ways to handle issues relating to customers. This shows that her pricing decisions should depend primarily on how different customers perceive the value of her services.

How do customers see value?

• Customer are known to often perceived value as a marketing word that implies to the way a consumer sees a product.

Customer see value as a fact that each customer look into their purchases to know if they meet their wants or needs and later compare that study to the price they are paying.

By known how different customers perceive the value of her services, Hunter can handle some key issue in his business.

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