We know that big tobacco and smoking related illnesses have contributed to countless deaths through our country. Special interest and big tobacco profited off the loss of lives, leading to many to take legal action against tobacco manufacturers. On the heels of the historic Tobacco Master Settlement Agreement (MSA), we are now facing a new smoking trend: e-cigarettes. Right now, California’s Proposition 56, a ballot measure to tax e-cigarettes, is up for a vote, and the same special interest that supported big tobacco has set their sights killing the measure. If passed, the measure tax e-cigarettes just like other tobacco products.
Our organization, the American Cancer Society (ACS), is dedicated to the fight against smoking and smoking illness.
The special interests and big tobacco have argued that e-cigarettes aren 't like regular cigarettes. Our research disputes that notion. In fact, the toxins acetaldehyde and formaldehyde are emitted through the electronic nicotine delivery system (ENDS), the component that delivers flavored vapor and nicotine to the user. Although it’s still unclear as to how much nicotine the user is getting, studies have shown that the effect on the lungs is the same.
Here are some statistics from the FDA regarding ENDS use:
• More than 3 million middle and high school students were current users of e-cigarettes in 2015, up from an estimated 2.46 million in 2014.1, 2
• Sixteen percent of high school and 5.3 percent of middle school students were current users of e-cigarettes in 2015, making e-cigarettes the most commonly used tobacco product among youth for the second consecutive year.1
• During 2011-2015, e-cigarette use rose from 1.5 percent to 16.0 percent among high school students and from 0.6 percent to 5.3 percent among middle school students.1
• In 2013-2014, 81% of current youth e-cigarette users cited the availability of appealing flavors as the primary reason for use.3
• In 2014, 12.6% of U.S. adults had ever tried an e-cigarette, and about 3.7% of adults used e-cigarettes daily or some
It’s much bigger than prop 56. The tobacco companies’ argument is that a tax on e-cigarettes is unjust due to ongoing research. Just this year, the FDA finalized a rule extending our regulatory authority to cover all tobacco products, including vaporizers, vape pens, hookah pens, electronic cigarettes (E-Cigarettes), and all other ENDS. The FDA’s ability to regulate e-cigarettes aligns with the Family Smoking Prevention and Tobacco Control Act of 2009, allowing the latitude needed to improve public health and protect future generations from the dangers of tobacco use through a variety of steps, including restricting the sale of these tobacco products to minors nationwide. ACS’s position is one of public health and the influence e-cigarettes may have on children. The marketing of e-liquids, the flavored nicotine solution, poses a threat, diminishing the harmful results of smoking. As a public health organization, we are stand firm in the pushing back against the framing of e-liquids as fruit like strawberries and blackberry, or candy like butterscotch or bubble
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