Explanation:
II Choose the best from the alternatives given and write the letter that bears the answer for each question on the space provided. (1 point each)
D
11.Marketing:
A. is an integrated activity
B. generates and facilitates exchange
C. equals selling D. A and B
12.What was the focal point in the old definition of marketing?
A. The customer
C. The supplier
D. All of the above
B. The product
13.A modern sales person:
A. makes decision on allocation of sales territory
B. makes decision on allocating sales quota
C guides the manager in controlling the sales force D. guides the customer in the buying decision
14. Which of the following lists represents 4Ps of marketing from the first to the last?
A. Product, Promotion, Price and Place
B. Promotion, Place, Price and Product
C. Product, Price, Place and Promotion
D. Promotion, Product, Place and Price
15.One of the following is known as "the life blood of a business." Identify it.
A. Commodity
B. Product
D. Suppliers
16.The last step of selling process is:
A. Prospection
B. Approach
C. Sales
C. Follow-ups
D. Closing
17.All of the following are functions of a distribution channel except:
A. transactional function
C. control function
B. logistical function
D. facilitation function
18.A strategy of distribution widely used by firms manufacturing consumer goods is
known as A. exclusive distribution
B. intensive Distribution
C. open distribution
D. selective distribution
19. Which mode of promotion involves person to person communication?
A. personal selling B. sales promotion
C. publicity
D. advertising
20.Which one is NOT true about personal selling? C. it is difficult to get persons with the required caliber
A. it has high cost B. it involves
mass communication
D. None of the above
