In porter's generic competitive strategies, <u>focus strategy </u>and <u>overall cost</u> <u>leadership </u>strategy combines a focus on a total market scope and a competitive cost advantage respectively.
<h3>What is focus strategy?</h3>
A focus strategy is a competitive tactic used to target marketing and sales at a certain market niche. Utilizing underserved or untapped markets is the goal of this technique.
While many rivals want to reach as many clients as possible with their sales, a focus approach chooses one or more certain categories. It gains an advantage by providing that sector with either high quality or low cost. These actions may improve client loyalty.
There are primarily two categories of focus strategies. One aspires to outperform the competition by cost leaders, while the other wants to succeed by differentiation itself.
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Answer:
Is large enough to permit a profitable market effort toward its members.
I think it’s D. All of the above
Answer:
Letter A is correct. <em>Practice value selling</em>.
Explanation:
<u>A value selling</u> is characterized by strategies and techniques that a skilled sales team uses to maximize sales and results.
To selling value rather than price, the seller must demonstrate to the customer the added benefits of the product, influencing their perception of value creation, with a focus on results and benefits the customer will have after purchasing their product.