Question

What connection does the author draw between branding and human behavior

Answer 1

When looking at the Strange Case of Dr. Jekyll and Mr. Hyde, the two fold   human nature is said to be a connection between the two.  

• The author draws a comparison between the chemical transformation of Jekyll into Hyde and the real-life shift from ordinary person to evil-doer.

• There is a great connection between branding and human behavior.

How does Branding Reinforces a Sense of belonging/ Community

• An efficient branding is known to bring about a a sense of belonging or connection. It helps one to feel like buying from a specific business that often makes one to be a part of something good.

Branding does affect human psychology . The worth of a brand in some ways exceeds the monetary value of other assets of a company. It evokes a lot of psychological processes, such as attention, decision makin, etc.

Learn more about Human behavior from

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