When looking at the Strange Case of Dr. Jekyll and Mr. Hyde, the two fold human nature is said to be a connection between the two.
- The author draws a comparison between the chemical transformation of Jekyll into Hyde and the real-life shift from ordinary person to evil-doer.
- There is a great connection between branding and human behavior.
<h3>How does Branding Reinforces a Sense of belonging/ Community
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- An efficient branding is known to bring about a a sense of belonging or connection. It helps one to feel like buying from a specific business that often makes one to be a part of something good.
Branding does affect human psychology
. The worth of a brand in some ways exceeds the <em>monetary </em>value of other assets of a company. It evokes a lot of psychological processes, such as attention, decision makin, etc.
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