A word, phrase, or sequence that reads the same backwards as forwards, e.g. madam or nurses run.
Martin Luther, John Calvin
Nature helped in both stories with the tree that absorbed tears and the pine tree that grew in the place of the boy that was sucked into the ground. The genres of both stories you could say are folk tale and lesson to be learned. There are metaphors and similes throughout both of the stories. You could say the tree that grew in place of the boy was a sign of the boy's former life. The tree that absorbed the girls tears took away all of her sadness.
Advertising will be effective if its production and placement must be based on a knowledge on a public and skill use of the media. Advertise are based on consumer's behavior and demographic analysis of a market area.