So left is 3rd option and right is the 1st option I believe
He's called the Beginner of the Earth because he is the connection between the tribe and the sky god.
It says "does not live up to" meaning it is not recieved well. The closest answer is it implies that antibacterial soap is a passing interest because yes people use it but in the sentance it seems that ita losing that interest.
I believe it would be a ski mask