option 3 is the most relevant to the statement above
I think this might the music publisher's role. The main focus of the role is to administer,exploit, and collect royalties for its copyright properties. Administer entails the filling of a notice of copyright in the U.S. Copyright in Washington, the issuing of licenses, collecting of royalties, and paying writers and co-publishers their share of the proceeds. Exploitation involves getting artists to record your copyrights, and extends to getting them used in films,television,radio, and TV commercials, etc.
Im not that sure but i think its B. a transition from group-oriented music to a more individualized style