Question

For each of the six basic tactics, select the set of action steps (a to f) that describe the tactic.

Answer 1

The set of actions that represent the tactics include repositioning a product, marketing a product, etc.

Actions describing the tactics.

Repositioning a product.

• Research the current customer buying criteria.
• Display the R&D worksheet.
• Adjustments in performance, size, etc.
• Save the decision.

Marketing a product.

• Research the competitive environment.
• Display marketing worksheet.
• Enter decisions for price, promotion, and sales budget.

Scheduling production.

• Estimate the best case for the demand of each product in the year.
• Display the production worksheet.
• Consider the available inventory.

Modifying plant as equipment

• Estimate the maximum demand for current year and next year.
• Analyze the unit cost and margin.
• Display the production sheet.
• Modify the required changes in the capacity.
• Display the finance worksheet.

Raising money and paying debt.

• Analyze the proforma income statement.
• Analyze the proforma balance sheet.
• Display the finance worksheet.
• Issue or repurchase the required stock and bonds.

Inventing a new product.

• Research the opportunity in the segment.
• Select the product attributes.
• Display the R&D worksheet.
• Enter the product attributes.
• Display the production worksheet.

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