Question

For many years, general electric had a corporate strategy of being among the top three firms in any market in which it operated; if it could not achieve a top-three position, it would exit the market. this strategy often resulted in the company __________ when certain product lines failed to meet this expectation.

Answer 1

Decreasing their product mix.

If a company cannot meet their strategic goals for a product they may decide to stop the sale and production of that item all together to focus resources on better-performing goods.