Denotation<span> is the first level of analysis: What the audience can visually see on a page. Denotation often refers to something literal, and avoids being a metaphor. Here it is usually coupled with </span>connotation<span>, which is the second level of analysis, being what the denotation represents.</span>
<span>#7ab
Colors in the digital world are frequently expressed as a three digit hexadecimal number with each digits representing one of the colors Red, Green, and Blue. The original color given was #79b which means a red value of 7, a green value of 9, and a blue value of "b" which means 11. Since we just want a little more green, we can increase the 9 to 10, which is represented by the letter "a", giving us a new value of #7ab.</span>