We all know the famous quote, “The customer is always right.” It was coined more than a century ago. In the United States, it was popularized by Marshall Field during the early 1900s. In the United Kingdom, it was popularized by Harry Gordon Selfridge of luxury retailer Selfridge’s fame. Since then, businesses have used it generously to demonstrate their focus on customers. Don’t we still see CEOs, business owners, and shops proudly displaying this message in their office or place of work?
