WHAT’S MORE Matchmaker! Directions: Match the phrase in column A with its corresponding concept in Column B. Write the letter of
the correct answer on the blank provided before each number _______1.Discovering a new theory A. Phenomenology _______ 2.Providing meaning to people’s experiences B. Ethnography _______ 3.Studying a particular cultural group C. Grounded theory _______ 4.Investigation of a person, group D. Case study organization, or situation for a long period of time _______ 5.Explaining the connection of the past to E. Content and Discourse Analysis the present time _______ 6.Analysis of the substance or content of the F. Historical Analysis communication
Discovering a new theory. <u>C. Grounded theory.</u>
Providing meaning to people’s experiences. <u>A. Phenomenology</u>
Studying a particular cultural group. <u>B. Ethnography.</u>
Investigation of a person, group, organization, or situation for a long period of time. <u>D. Case study.</u>
.Explaining the connection of the past to the present time. <u>F. Historical Analysis.</u>
Analysis of the substance or content of the communication. <u>E. Content and Discourse Analysis.</u>
<h3>What is a qualitative research?</h3>
A qualitative research is a research that does not involve numerical data. It is always associated with humanistic/social science research because it is used to understand personal experiences, opinions or social science concepts.
In the exercise, you can learn about the different types of qualitative research:
One of the most significant powers the media has is that of being able to shape opinions. For your community group or organisation, this presents great opportunities to get more people thinking positively about you after hearing positive news coverage of your group and what it is doing.
