Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psyc

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worty [1.4K]

3 years ago

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Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psyc

hographic segmentation.

Social Studies

1 answer:

Shalnov [3] · Answer 1 · 2022-12-31T17:52:05+03:00

Despite that marketer realized that psychographics are more useful for predicting consumer behavior than other market segmentation, it is more expensive method than others.

<h3>What is psychographics?</h3>

In market segmentation, a psychographics method entails collection of data about a particular population's attitudes, aspirations, psychological criteria etc

In conclusion, this market segmentation is more expensive than demographics segmentation.