The IMC channel that has received the greatest increase in aggregate spending recently is direct marketing or marketing that communicates directly with target customers to generate a response or transaction.
<u>Explanation:
</u>
Direct Marketing is a promotional strategy based on the distribution to potential customers of a marketing strategy.
The Systems of distribution used include mail, online and texting. Direct marketing is named because it removes intermediaries, like publicity media, in particular.
Direct marketing focuses instead of media advertising on delivery to individual consumers.
In much direct marketing, the call to action is a common factor.
It is easier to quantify than media advertising that direct marketing is successful.
In a number of direct marketing, the call for action is a special element. You are instructed to respond immediately to the request through a free telephone number, a reply card or a reference in the email advertisement. The recipient must also access the letter. A positive measure of a future purchase is any reply. Personal advertising is often linked to as ads for direct responses.
Answer:
The correct answer is that the valuation would decrease total assets and stockholders’ equity by $101.00
Explanation:
Item Cost Market price Impact
Quantity
1 220 $ 4.40 $ 4.60 no impact as cost is lower
2 130 $ 6.20 $ 6.00 ($6.20-$6.00)*
130=$26
3 100 $ 10.00 $ 9.25 ($10-$9.25)*100 =$75
4 25 $ 20.50 $ 25.00 No impact as cost is lower
The total reduction in the value of inventory as a result of adopting the lower of cost or market price valuation is $101 ($75+$26),hence decreases total assets by $101 and the stockholders' equity(retained earnings which is a component of stockholders' equity ) by the same amount
Answer:
This is an example of: <u>Publicity</u>
Explanation:
Publicity is the process to make a product or service visible to all the people through the different forms of communication so they will be interested in buying it. Publicity involves traditional means of advertising like a press release or a radio ad and other means like social media. According to this, this is an example of publicity as BMW posted a video of the new Model 3 on its website to make the product visible to potential clients.
