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At first glance, the passage seems like an appeal to ethos because of the name dropping. However, if one looks at the question that follows the statement, you can clearly see that it is an appeal to logos. As it persuades the audience to use their logic to come up with the answer to the question.
Answer:
In the context of Alabama in the 1900s, the UMWA was culturally and historically significant because it supported the civil rights movement.
