There are four types of audience, and consequent persuasive strategy that you can come upon when you are seeking to move a group to action through your speech. Friendly. Your purpose: reinforcing their beliefs. Apathetic. Your purpose is to first to convince them that it matters for them. Uninformed .
The basic purpose of all these ethical systems is to restore order. Shi Huangdi made changes by establishing an autocracy, a government in which the emperor has unlimited power.
