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IgorLugansk [536]
2 years ago
13

Describe how native advertising differs from traditional paid advertising and what is driving its growth. Is native advertising

deceptive
Business
1 answer:
DerKrebs [107]2 years ago
5 0

Answer:

Native ads have been shown to perform better on mobile than those of traditional design as well. This is because in order to make an effective native ad, it has to be relevant to the content in which it is featured—unlike traditional ads that are placed on screen and don't necessarily match up with messaging.

Explanation :

You might be interested in
"Integrated marketing communications represents the _________________ P in the four Ps of a firm's marketing mix. "
lozanna [386]

Answer:

Promotion

Explanation:

The four Ps of of the marketing mix are Pricing, Promotion, Place, and Product.

Integrated marketing communications is part of promotion.

Promotion is defined as the act of increasing awareness about a product or service to the target market with a view of increasing sales. It involves communication beneficial information of a product to the buyer.

Integrated marketing communications which is the process of employing all promotional tools to work in harmony.

Therefore it represents promotion in the marketing mix

6 0
3 years ago
According to research conducted by collins and Porras, which of the following is a common practice that explains the success of
tatiyna

According to research conducted by collins and Porras,  the  common practice that explains the success of visionary companies-Core Ideology

Explanation:

The core ideology defines the characteristic  of an organization—like  technological know how , management trends , and individual leaders.

For a firm it  is more important to know who they are and how they will go ahead with the changes around them(futuristic vision). The Leaders will die, products will become  obsolete, markets demand will change, new innovations will  emerge, and management will change , but the  core ideology of a company acts as a source of guidance and inspiration in hard times . Core ideology is the  glue that holds an organization together when it undergoes the process of growth , decentralization, diversification and expansion

Core Ideology typically means the Vision,Mission & Values of an organization. The ideology acts as a source of communication to stakeholders (i.e. from employees to investors  about what the company will stick to and  the guidelines to which it will adhere in the future.)

8 0
3 years ago
Consider the following financial statements about DANIEL Co. for the current year 2015
neonofarm [45]

Answer:

a.  For the Year Ended December 31, 2015

Cash flows from operating activities:  

Cash received from customers                15586

Cash paid to suppliers                              -10260  

Cash paid for operating expenses           -3910

Cash paid for interest                                -220

Cash paid for income taxes                       -560

Net cash flow from operating activities      636

<u>Working: </u>

Sales                                                       16000

Less: Increase in accounts receivable -380

Less: Decrease in unearned revenue   -34

Cash received from customers             15586

Cost of goods sold                                 10000

Add: Decrease in accounts payable      360

Less: Decrease in inventory                    -100

Cash paid to suppliers                             10260

Operating expenses                                 4000

Less: Noncash expenses  

Depreciation expense                                -150

Impairment loss                                          -200

Cash operating expenses                          3650

Add: Increase in prepaid expenses           80

Add: Decrease in accrued liabilities           180

Cash paid for operating expenses             3910

Interest expense                               200

Add: Decrease in interest payable  20

Cash paid for interest                      220

Income tax expense                               600

Less: Increase in income tax payable   -40

Cash paid for income taxes                   560

(b)        Partial Cash Flow Statement (Indirect Method)

             For the Year Ended December 31, 2015

Cash flows from operating activities

Net income                                                  1200

Adjustments to reconcile net

income to operating cash flows:  

Depreciation expense                   150  

Impairment loss                              200  

Increase in accounts receivable -380  

Decrease in inventory                     100  

Increase in prepaid expenses       -80  

Decrease in accounts payable      -360  

Decrease in accrued liabilities       -180  

Decrease in interest payable         -20  

Decrease in unearned revenue      -34  

Increase in income tax payable      40              -564

Net cash flow from operating activities          636

4 0
3 years ago
Mateo gets an email from an address he doesn't recognize asking him to send money. It is a young student who is stranded oversea
Soloha48 [4]
No, most likely it’s a scam. People like to scam people to get money now a days. It’s just a way for “easy” money for people who are desperate!
7 0
3 years ago
Read 2 more answers
14. in 2018, cities including seattle and san francisco passed laws banning the use of plastic disposable straws because they ar
mr Goodwill [35]

In the above situation, the potential costs that may be derived will be,

  1. Straws made of alternative materials lack the flexibility of plastic straws. This makes it harder for people with disabilities, seniors, and children to use them.
  2. Compostable straws are an alternative to disposable straws. For compostable straws to break down properly they need to be disposed of in a special commercial composter, an infrastructure that needs to be created.
  3. Alternatives to disposable straws do not need fossil fuels to be recycled.

Therefore, the options B, C and D hold true.

<h3>What is the significance of potential costs?</h3>

The potential costs can be referred to or considered as the costs that may have a contingency of being incurred by a producer upon the effects of some external factors.

Therefore, the options B, C and D holds true and states regarding the significance of potential costs.

Learn more about potential costs here:

brainly.com/question/10963256

#SPJ4

The question seems to be incomplete. It has been added below for better reference.

14. In 2018, cities including Seattle and San Francisco passed laws banning the use of plastic disposable straws because they are harmful to the environment (because plastic does not easily biodegrade) and to marine life (which ingest straws that end up in the ocean). Opponents point out that such bans may result in unintended monetary cost as well as external cost.

Which of the following describes potential costs that may arise as a result of these new laws? Select all that apply.

A. Alternatives to plastic straws cost at least 10 times more than the current price of plastic straws.

b. Straws made of alternative materials lack the flexibility of plastic straws. This makes it harder for people with disabilities, seniors, and children to use them.

C. Compostable straws are an alternative to disposable straws. For compostable straws to break down properly they need to be disposed of in a special commercial composter, an infrastructure that needs to be created.

D. Alternatives to disposable straws do not need fossil fuels to be recycled.

4 0
2 years ago
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