For a new Madden video game, EA Sports decides to have Patrick Mahomes on the cover and run an ad campaign on ESPN. After the ad

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2 years ago

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For a new Madden video game, EA Sports decides to have Patrick Mahomes on the cover and run an ad campaign on ESPN. After the ad

vertisement has run, EA Sports asks ESPN viewers if they recall the advertising and if it changed their attitudes about the product. What is this process called

Business

1 answer:

Masteriza [31] · Answer 1 · 2023-03-17T08:40:00+03:00

The process that EA Sports carried out with the cover of the Madden video game was Perception Marketing.

<h3>What is perception marketing?</h3>

Perception marketing is an economic term that refers to the set of marketing strategies focused on the consumer's perception of a specific product.

In general, perception marketing is responsible for modifying the image of the product so that it is the one that looks best compared to its competitors and thus generates a good perception in consumers.

According to the above, EA Sports used the image of a famous person so that consumers had a positive perception of their video game.

Learn more about marketing in: brainly.com/question/13414268

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