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tester [92]
2 years ago
15

For a new Madden video game, EA Sports decides to have Patrick Mahomes on the cover and run an ad campaign on ESPN. After the ad

vertisement has run, EA Sports asks ESPN viewers if they recall the advertising and if it changed their attitudes about the product. What is this process called
Business
1 answer:
Masteriza [31]2 years ago
6 0

The process that EA Sports carried out with the cover of the Madden video game was Perception Marketing.

<h3>What is perception marketing?</h3>

Perception marketing is an economic term that refers to the set of marketing strategies focused on the consumer's perception of a specific product.

In general, perception marketing is responsible for modifying the image of the product so that it is the one that looks best compared to its competitors and thus generates a good perception in consumers.

According to the above, EA Sports used the image of a famous person so that consumers had a positive perception of their video game.

Learn more about marketing in: brainly.com/question/13414268

#SPJ1

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: Based on the corporate valuation model, Wang Inc.'s total corporate value is $750 million. Its balance sheet shows $100 millio
Leni [432]

Answer:

450 million is the firm’s value of equity

Explanation:

In this question, we are asked to calculate the best estimate for the firm’s value of equity in millions.

To calculate this, we proceed as follows;

Mathematically;

Firm’s value of equity= [(Total corporate Value - (Notes payable + Long term debt)]

From the question, we identify the total corporate value as 750 million, the notes payable as 100 million and a long term debt of 200 million

Now, plugging these into the equation above, we have ;

Firm’s value of equity = 750 million - (100 million + 200 million) = 750 million - 300 million = 450 million

7 0
3 years ago
The management of warby parker believes that its operations must be grounded in
Zina [86]

Answer:

Warby Parker is an eye glass manufacturing company, that manufacturers designer glasses that are cost effective. The management of Warby Parker believes that it's operations must be grounded in Cooperate Social Responsibility

Explanation:

Warby Parker is an eye glass manufacturing company, that manufacturers designer glasses, that are cost effective. The management of Warby Parker believes that it's operations must be grounded in Cooperate Social Responsibility

3 0
3 years ago
Greese Company purchased office supplies costing $4,000 and debited Supplies for the full amount. At the end of the accounting p
tiny-mole [99]

Answer:

D) debit Supplies, $1,500; credit Supplies Expense, $1,500.

Explanation:

The first journal entry was:

Dr Supplies expense 4,000

    Cr Cash 4,000

If at the end of the year the supplies inventory equals $1,500, then the supplies expense must decrease. Expenses have a debit balance, if we want to decrease them, we must credit them.

The adjusting entry would be:

Dr Supplies 1,500

    Cr Supplies expense 1,500

This way the supplies account (asset) increases, while the expenses decrease.

6 0
3 years ago
ROI: Fill in the Unknowns Provide the missing data in the following situations: North American Division Asian Division European
nordsb [41]

Answer and Explanation:

The computation of the missing data  is shown below:

<u>Particulars     North American    Asian            European</u>

<u>                      division                 Division            Division </u>

Sales            $2,000,000        $5,000,000     $1,050,000

Net Operating

Income        $80,000             $200,000            $168,000

Operating

assets         $500,000          $2,000,000         $700,000

Return on

Investment   16%                      10%                      24%

Return on sales 0.04              0.04                      0.16

Investment

turnover           4                    2.5                         1.5

Working notes :  

1. For North American division

Sales is

= Net operating income ÷ return on sales

= $80,000  ÷ 0.04

= $2,000,000

Operating assets is

= Net Operating income ÷ return on investment

= $80,000 ÷ 16%

= $500,000

Investment turnover is

= Sales ÷ operating assets

= $2,000,000 ÷ $500,000

= 4

For Asian Division

Operating assets is

= Net operating income  ÷  return on investment

= $200,000  ÷ 10%

= $2,000,000

Return on sales is

= Net Operating income ÷ sales

= $200,000 ÷ $5,000,000

= 0.04

Investment turnover is

= Sales ÷ operating assets

= $5,000,000  ÷ $2,000,000

= 2.5

For European division:

Sales is

= Operating assets × investment turnover

= $700,000 × 1.5

= $1,050,000

Return on investment is

= Net operating income ÷  operating assets × 100

= $168,000 ÷ $700,000

= 24%

5 0
3 years ago
Cosimo Enterprises issues a $260,000, 45-day, 5% note to Dixon Industries for merchandise inventory. Assume a 360-day year. For
zaharov [31]

Answer:

<u>Cosimo Enterprises</u>

cash 260,000 debit

   note payable    260,000 credit

--to record issuance of the note--

note payable   260,000 debit

interest expense  1,625 debit

            cash                  261,625 credit

--to record honor of the note--

<u>Dixon Industries</u>

note receivables 260,000 debit

                 cash          260,000 credit

--to record reception of a note--

cash       261,625 debit

       note receivable 260,000 credit

        interest reenue      1,625 credit

--to record honor of the note--

Explanation:

principal x rate x time = interest

where time and rate must be express in the same metric.

In this case portion of a 360 year

260,000  x 0.05 x 45/360 = 1,625

At maturity we write-off the note account and reocgnize the interest expense/revenue depending on which side we are.

if we issued the noe, we are doin an interest expense.

If we have the note we receive the cash get interest revenue.

7 0
3 years ago
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