You use a study done by a professor at the University of Arizona in your research. In this study, he did an experiment on percep
tion involving college students and movie advertisements, and he published it in the Journal of Experimental Psychology. What type of research is this:__________
The type of research carried out by the professor at the University of Arizona is called Primary Research while the research which references that is called Secondary Research.
<h3>What is Primary Research?</h3>
This refers to research wherein data is collected directly from the sample as opposed to secondary research which dwells on primary research that has already been carried out by others.
See the link below for more about Primary and Secondary Research: