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Feliz [49]
2 years ago
15

In 2014, a business had product sales of £108,000. In 2015, due to the arrival of a new competitor,

Business
1 answer:
levacccp [35]2 years ago
7 0

The market share of the business in 2015 is <u>5%</u>.

<h3>What is market share?</h3>

The market share of a business is the portion or percentage of total market size that it controls.  For instance, the business in question has 5% market share.  This implies that it controls only a small portion of the market where it sells its products.

<h3>Data and Calculations:</h3>

Sales in 2014 = £108,000

Fall of sales in 2015 = 10%

Sales in 2015 = £97,200 ($108,000 x (1 - 10%)

Total market size in 2015 = £1,800,000

The business's market share in 2015 = 5.4% (£97,200/£1,800,000 x 100)

Thus, the market share of the business in 2015 is <u>5%.</u>

Learn more about market share at brainly.com/question/25300299

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In general marketing, the boomerang method refers to the 'reconstruction' of the customer's objection into the main reason for buying. In other words, using the same excuse that a customer has about a product to entice him/her to buy that product by reframing it as a selling point is known as the boomerang method.

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Learn more about a project at;

brainly.com/question/4771644

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