Question

Robinson remodeling is a handyman business specializing in electrical and plumbing services. Mr robinson should write a position statement to help him be with more effective marketing his business. What should be included to make robinson’s remodeling statement effective?.

Answer 1

What must be included to make an effective position statement for Robinson Remodeling is to position itself in the homeowner market, also including on top of its thirty years of customer satisfaction in small and medium-sized residential electrical and plumbing repairs.

Relationship Marketing

It corresponds to a strategy of obtaining and retaining consumers by approaching and demonstrating the values ​​and benefits of the company, which helps to generate positioning and competitiveness for an organization.

Therefore, it is essential that Robinson Remodeling seeks alignment with its market segmentation and consumer relationship strategy through aligned communication and focused on attesting and creating value for the consumer.

Find out more information about Relationship Marketing here:

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