Question

The major purpose of test marketing is to provide management with the information needed to make a final decision about ________.

Answer 1

The major purpose of test marketing is to provide management with information : Whether to launch the new product.

What is test marketing?

Test marketing refers to the few introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.

The objective of test marketing is to find the limitations and strengths of the product based on customers' reactions. It also help to structure the marketing strategy of that product

Hence, the major purpose of test marketing is to provide management with information whether to launch the new product.

Learn more about test marketing here : brainly.com/question/7200804