The switching from old gas guzzlers to more fuel-efficient cars is an example of substitution effect.
Substitution effect is the switching of customer from a more expensive product to a cheaper product. This is usually because of an increase in price or a decrease in the customers income.
Substitution effect can be positive for consumers if they can continue to by the products they like. Also, this effect can be negative for consumers if it results in fewer choices of that product or products of lower quality.
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Kodak's plan to hold on to their existing framework while also integrating the new trend into their stream of function and deliverables is an example of design competition.
The design competition principle affords organizations to hold on to a particular domain or problem space, while also competing in a related market which appears to be a potential challenge to the current trend.
Therefore, kodak's concept of holding on to photography while also moving into digital photography highlights the Design competition.
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Answer:
Collusion and Competition
I'm guessing it's "low". For Listia, right?
