Question

Potential buyers within a market segment should be.

Answer 1

Potential buyers should be familiar with the product but not yet brand loyal customers.

What is a Market?

This is defined as a place where buyers and sellers meet to ensure exchange of goods and services is done.

Potential buyers within a market segment should be familiar with the product in order to get the best deal but shouldn't be branded loyal customers yet as they can decide to change their preference.

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