Answer:
D. Product and Promotion
Explanation:
Product strategies are strategies to outlines the direction of a product, how it will get there and how it will succeed. They are strategies used in improving products.
By changing the product packaging, the company modified its product strategy.
Promotion strategies are strategies used in promoting or stimulating demand for a company's goods and services. They are designed in a way to mostly inform and persuade the public about purchasing their products and services. By developing a contest geared towards 12 to 17 year olds, the company modified its promotion strategies.
<u>Product Protocol is a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers</u>
Explanation:
<u>Product protocol</u> is also termed as <u>Product definition ,Product requirement,Product deliverables.</u>
<u />
<u>A product protocol is required after the selection of the product and you are done with the Concept testing ,the preliminary sales forecasting of the product is also completed.</u>
<u>The Product Protocol can be said to be a written document or statement that is required by the various division of a company (like the R&D,Marketing,procurement,production departments)</u>
The answer is "<span>They focus more on products than the customer's underlying need.".
</span>
Marketing Myopia is marketing term as it shows by its name, referred to short-sighted and inward looking way to deal with promoting that spotlights on the requirements of the organization as opposed to characterizing the organization and its items as far as the clients' needs. It brings about the inability to check and accommodates to the quick changes in their business sectors or markets.
Answer:
$84,000
Explanation:
preference share dividend is at 5% on $100 par value. The number of preference shares is 12,000 shares ( non cumulative)
The year 2017 preference share dividend pay out is 5% of 100 multiplied by 12,000 = $60,000
Deduct $ 60,000 from $144,000 dividend declared in 2017 , the balance is common stockholders dividend.
144,000 minus 60,000 = $84,000
Non cumulative preference shares dividend are paid first for the year the company declares dividend. The dividend is not cumulative ( prior years dividend for which company did not declare dividend are forfeited).
The common stockholders are paid dividend after preference shares dividend are paid. The common stockholders bears the full risk of the business as seen above. In event of liquidation, they are the last to be settled from realised asset of the bankrupt company.
