Question

According to Percy Barnevik, how should a global manager respond when told "You canât do that in Brazil because of current government regulations."?

Answer 1

According to Percy Barnevik, CEO of ABB Asea Brown Boveri, as a global manager, you must think globally and act locally. For him, an organization must combine global scale and global technology while adapting to a local market.

What is an internationalization strategy?

It is a process by which companies implement their business in another country, through various ways, such as exporting a product and setting up factories in a foreign country.

The objective of internationalization is to achieve competitive and profitable advantages in a new market.

Therefore, despite the risks of internationalization, according to Percy Barnevik, an organization must adapt to the market, legislation and preferences of local consumers, using its best resources to be well positioned globally.

Find out more about Internationalization here:

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