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Natalka [10]
1 year ago
8

Why do marketers segment their markets and what are the basic criteria for doing so successfully?

Business
1 answer:
Firlakuza [10]1 year ago
8 0

Answer: enables marketers to tailor marketing mixes to meet the needs of particular population segments

Explanation:

Market segmentation enables marketers to tailor marketing mixes to meet the needs of particular population segments. Segmentation helps marketers identify consumer needs and preferences, areas of declining demand, and new marketing opportunities. the marketing strategy of almost all successful organizations.

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On March 1, 2018, Gold Examiner receives $165,000 from a local bank and promises to deliver 100 units of certified 1-oz. gold ba
photoshop1234 [79]

Answer:

<u><em>there are two performance: </em></u>

the sales revenue and the insurance.

cash     165,000 debit

    unearned revenues   165,000 credit

--to record collectiong from local bank

unearned revenues  165,000 debit

    sales revenues                    151,000 credit

    insurance liability                  9,900  credit

--to record gold delivered to Brink's--

insurance liability   9,900 debit

      insurance fees earned       9,900 credit

--to record reception of bank from Brink/end of the insurance--

Explanation:

sales revenue

100 x 1,410 = 141,000 = 94%

insurance:

100 x 90 =       9,000 =   6%

   total         150,000

combo: 165,000

sales revenue:             165,000 x 94% = 155,100

insurance fee earned: 165,000 x 6% =      9,900

7 0
3 years ago
Jim drops his car off at ABC Garage to have his exhaust system repaired and takes the train to work. When he returns, he finds t
TEA [102]

Answer: Direct Excess Coverage

Explanation:

The coverage type under ABC's garagekeepers policy that would split the cost of the loss with Jim's own insurer without placing blame on ABC Garage is the direct excess coverage.

This coverage is identical to the direct primary coverage and it basically protects the vehicle of a client without taking into consideration the person that is responsible. The direct excess coverage will be paid in excess of the primary policy.

6 0
2 years ago
Sautéed, a restaurant in california, specializes in sautéed food. the restaurant holds a highly popular bash, featuring well-kno
Inga [223]

Six key principles of influence according to Dr. Robert Cialdini are<span> 1) reciprocity 2) commitment and consistency 3) social proof 4) authority 5) liking and 6) scarcity.  He proposed a seventh principle he called </span>unity principle “the more we identify ourselves with others, the more we are influenced by these others.”

Of the above-mentioned principles, Sauteed uses the no. 1 – reciprocity. <span>Reciprocity is returning a favor or g</span>iving back to others the form of a behavior, gift, or service that they have received first. In our example, Sauteed restaurant offers event passes to frequent customers (billed $3,000 during the current month). Sauteed believe that in doing so, there will be surprising difference to their business– like clients may recommend them or visit their place more often or more tips.

<span> </span>

6 0
3 years ago
For each situation, prepare the appropriate journal entry for the redemption of the bonds.
Arada [10]

Answer and Explanation:

The journal entries are given below:

On Apr. 30

Bonds payable $124,000  

Loss on redemption of bonds( bal fig)   $18,228  

          Discount on Bonds payable($124,000 - $111,972) $12,028

          Cash ($124,000 × 1.05) 1,30,200

(Being redemption of bonds at 105 is recorded)  

On Jun. 30

Bonds payable $162,000

Premium on Bonds payable($174,960 - $162,000) $12,960  

          Gain on redemption of bonds ( bal fig) $14,580

          Cash($162,000 × .99) $160,380

(Being redemption of bonds at 98 is recorded)  

5 0
3 years ago
An employee has an average wage of $60,000 and has worked for the firm for 28 years. The defined benefit pension plan pays retir
riadik2000 [5.3K]

Answer:

An employee has an average wage of $60,000 and has worked for the firm for 28 years. The defined benefit pension plan pays retirees 2.3% of the average wage times the years of service. The employee can expect to receive __$1,380_____ per year upon retirement.

Explanation:

a) Data and Calculations:

Average wage = $60,000

Number of years worked in the firm = 28 years

Defined benefit pension plan rate = 2.3%

Annual defined benefit pension plan = $1,380 ($60,000 * 2.3%)

Total benefit to be received = $38,640 ($1,380*28) or ($60,000 *28 * 2.3%).

b) This employee is expected to receive the total benefit of $38,640 for serving the firm for 28 long years under the defined pension plan, given the plan rate of 2.3% of the average wage.

8 0
2 years ago
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