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1 year ago

Why do marketers segment their markets and what are the basic criteria for doing so successfully?

Business

1 answer:

Firlakuza [10]1 year ago

8 0

Answer: enables marketers to tailor marketing mixes to meet the needs of particular population segments

Explanation:

Market segmentation enables marketers to tailor marketing mixes to meet the needs of particular population segments. Segmentation helps marketers identify consumer needs and preferences, areas of declining demand, and new marketing opportunities. the marketing strategy of almost all successful organizations.

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On March 1, 2018, Gold Examiner receives $165,000 from a local bank and promises to deliver 100 units of certified 1-oz. gold ba

photoshop1234 [79]

Answer:

there are two performance:

the sales revenue and the insurance.

cash 165,000 debit

unearned revenues 165,000 credit

--to record collectiong from local bank

unearned revenues 165,000 debit

sales revenues 151,000 credit

insurance liability 9,900 credit

--to record gold delivered to Brink's--

insurance liability 9,900 debit

insurance fees earned 9,900 credit

--to record reception of bank from Brink/end of the insurance--

Explanation:

sales revenue

100 x 1,410 = 141,000 = 94%

insurance:

100 x 90 = 9,000 = 6%

total 150,000

combo: 165,000

sales revenue: 165,000 x 94% = 155,100

insurance fee earned: 165,000 x 6% = 9,900

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3 years ago

Jim drops his car off at ABC Garage to have his exhaust system repaired and takes the train to work. When he returns, he finds t

TEA [102]

Answer: Direct Excess Coverage

Explanation:

The coverage type under ABC's garagekeepers policy that would split the cost of the loss with Jim's own insurer without placing blame on ABC Garage is the direct excess coverage.

This coverage is identical to the direct primary coverage and it basically protects the vehicle of a client without taking into consideration the person that is responsible. The direct excess coverage will be paid in excess of the primary policy.

6 0

2 years ago

Sautéed, a restaurant in california, specializes in sautéed food. the restaurant holds a highly popular bash, featuring well-kno

Inga [223]

Six key principles of influence according to Dr. Robert Cialdini are 1) reciprocity 2) commitment and consistency 3) social proof 4) authority 5) liking and 6) scarcity. He proposed a seventh principle he called unity principle “the more we identify ourselves with others, the more we are influenced by these others.”

Of the above-mentioned principles, Sauteed uses the no. 1 – reciprocity. Reciprocity is returning a favor or giving back to others the form of a behavior, gift, or service that they have received first. In our example, Sauteed restaurant offers event passes to frequent customers (billed $3,000 during the current month). Sauteed believe that in doing so, there will be surprising difference to their business– like clients may recommend them or visit their place more often or more tips.

6 0

3 years ago

For each situation, prepare the appropriate journal entry for the redemption of the bonds.

Arada [10]

Answer and Explanation:

The journal entries are given below:

On Apr. 30

Bonds payable $124,000

Loss on redemption of bonds( bal fig) $18,228

Discount on Bonds payable($124,000 - $111,972) $12,028

Cash ($124,000 × 1.05) 1,30,200

(Being redemption of bonds at 105 is recorded)

On Jun. 30

Bonds payable $162,000

Premium on Bonds payable($174,960 - $162,000) $12,960

Gain on redemption of bonds ( bal fig) $14,580

Cash($162,000 × .99) $160,380

(Being redemption of bonds at 98 is recorded)

5 0

3 years ago

An employee has an average wage of $60,000 and has worked for the firm for 28 years. The defined benefit pension plan pays retir

riadik2000 [5.3K]

Answer:

An employee has an average wage of $60,000 and has worked for the firm for 28 years. The defined benefit pension plan pays retirees 2.3% of the average wage times the years of service. The employee can expect to receive __$1,380_____ per year upon retirement.

Explanation:

a) Data and Calculations:

Average wage = $60,000

Number of years worked in the firm = 28 years

Defined benefit pension plan rate = 2.3%

Annual defined benefit pension plan = $1,380 ($60,000 * 2.3%)

Total benefit to be received = $38,640 ($1,380*28) or ($60,000 *28 * 2.3%).

b) This employee is expected to receive the total benefit of $38,640 for serving the firm for 28 long years under the defined pension plan, given the plan rate of 2.3% of the average wage.

8 0

2 years ago