Answer:
The correct answer is C. Stand-alone branding.
Explanation:
In the model of independent brands (house of brands) different brands coexist independently acting on the basis of the different lines of business. This model allows attacking different market segments with specialist brands in each of them, but in the face of the great freedom it provides, minimal synergies between brands are used. For example, LVMH, the world leader in luxury products, has in its portfolio brands such as MOËT & CHANDON, DIOR, AG HEUER or SEPHORA, among others, which operate without any link to the corporate brand.
Answer:
3400
increase
Explanation:
the Herfindahl index is used to calculate the concentration of firms in an industry
The HHI is calculated by squaring the market share of each firm in the industry.
40² + 30² + 30² = 3400
If one of the firms leaves the industry, the industry becomes more concentrated and the HHI index would increase
Answer:
True
Explanation:
The International Monetary Fund (IMF) is considered less controversial than the World Bank. Reason: Both the IMF and the World Bank were established at Bretton Woods. The World Bank is the less controversial of the two institutions.
