Is the unifying element of the story.
Connotation involves all of the positive and negative things associated with a word. Words with the same denotation (meaning) can have very different connotations.
for example: calling someone who dislikes spending money thrifty budget-savvy is very different from calling that person stingy or scrooge.
Answer:
Michel de Montaigne
Explanation:
Sometimes it's easier to look this up rather than type out a question.
the process of designing and delivering a message to an audience