In the consumer decision journey, social factors such as reference groups, opinion leaders, and family can affect the decision.
<h3>What is a customer's decision-making process?</h3>
The consumer decision journey is an alternating process that designates to gain customer faithfulness and modify advocacy. A customer's journey from first knowing a product to becoming loyal is depicted.
Social factors References, opinion leaders, and family are some of the social factors that can influence a consumer's decision.
Therefore, option B is correct.
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