Question

The essence of a broad differentiation strategy is to a. appeal to the high-end part of the market and concentrate on providing a top-of-the-line product to consumers. b. incorporate a greater number of differentiating features into its product/service than rivals. c. lower buyer switching costs. d. outspend rivals on advertising and promotion in order to inform and convince buyers of the value of its differentiating attributes. e. offer unique product attributes in ways that are valuable and appealing and that buyers consider the cost worth it.

Answer 1

The essence of a broad differentiation strategy is to e. offer unique product attributes in ways that are valuable and appealing and that buyers consider the cost worth it.

What is  differentiation strategy?

A differentiation strategy can be regarded as a  approach businesses which is used in making the product of a company to be unique to have upper hand on the competitors.

It should be noted that differentiation strategy increase comparative advantages.

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