It is claimed that she fought a dirty battle which was more based on insults than on presenting your own plan and program. She had the incumbency advantage and instead of focusing on that, she defamed her opponents which even led to her being called to court in a defamation lawsuit.
The answer may be "tobacco".
I can't help you with your second question but heres a site that I've found to help you with your 1st one. I hope this helps^-^
https://nationalinterest.org/feature/5-big-lessons-the-first-gulf-war-13536