The first thing Karen and Anika should do is to understand the position of competitors by using the positioning process.
<h3>What is positioning?</h3>
The process of positioning refers to the establishment of a business and its products in the market by creating awareness about it. This product positioning helps to create an image of the products among customers.
This product positioning helps the consumers to compare the product with competitors and identify the product with brand value. It also helps to recognize our products with similar products available in the market.
Therefore, Karen and Anika need to understand the position of their competitors if they wanted to provide their services in a market that has already startups and firms.
This helps them to settle the unique value of their products among customers after recognizing the value of competitors' products.
Learn more about positioning, here:
brainly.com/question/14774463
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