The real reason for that statement is because It symbolize the moral principle that held by the organization.That symbolization alone determines the way the organization was run. I hope this is what you are looking for
Answer:
Sensory words are descriptive they describe how we experience the world. You can use them to describe feelings and abstract concepts, too gritty, creepy, slimy, fluff, sticky. Create your own list of favorite words, and start using them.