There is no question here. What exactly do you need help with?
Answer:
The substance or essence of a speech or text.
Because the organization depends on how you will be making the essay because if you did order of importance than your central idea would most likely be developed in the beginning, but if it was like order of like same and difference then the central idea would be tough to put in you would have to put the central idea at the end to clarify why you did the order of same and difference.
I celebrated my last birthday just like an ordinary day. Usually I don't go on the thought of celebrating special days, but only when there are certain people involve. Celebrations, on my perspective, become nice and warm when people are celebrating it with the celebrant. These people aren't just ordinary people but people with whom you have shared experiences with and most especially, people that you treat as important, special, and close to your heart. As I celebrated my last birthday, it wasn't that much.