Question

2. A Canadian confectionary company has Indian distributors for a specific small cake product. The distributor has put in a request for the confection to be available with red decorations. This specific cake has become very popular for consumption during several significant holidays. The manufacturer has the food colouring available and has used it on other products it carries. Sales figures for this product are in the growth phase of its life cycle. Should the manufacturer agree to make this change? Describe two considerations with regards to this change.​

Answer 1

Based on the above scenario, Since it is in its growth phase, I believe that the manufacturer should agree to make this changes.

Why agree to the changes?

Note that there are regulations on how to  use of the existing food coloring and as such it is vital for the company to see or consider this change.

Note that since it is in its growth phase, the product is widely accepted and there are lot of holiday sales.

Therefore, Based on the above scenario, Since it is in its growth phase, I believe that the manufacturer should agree to make this changes.

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