A great brand is often a combination of several elements, including; how it makes consumers feel, it's values, mission and vision, trust associated with it, what it inspires in people, how aligned it is with society, how it communicates with the world, it's position in the market in comparison to competitors,
Symbolic meaning with color refers to the special meaning(s) a color can represent to certain culture. Answers may vary, but should include at least 2 examples: - seeing red - feeling blue - green with envy