Zale takes additional safety measures to prevent car accidents. This is an example of the availability heuristic.
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What is the availability heuristic?</h3>
The availability heuristic, often referred to as the availability bias, is a mental shortcut that depends on the first instances that come to a person's mind when evaluating a certain subject, idea, approach, or choice.
According to the availability heuristic, something must be essential if it can be remembered, or at least more important than alternatives that are more difficult to remember. The availability heuristic thus leads to people's propensity to heavily weigh their judgments toward more recent information, biasing fresh opinions in favor of that most recent news.
Learn more about the availability heuristic here:
brainly.com/question/1073932
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