Question

Selective distortion is a process by which: a.consumers interpret information in ways that are biased by their previously held beliefs. b.consumers readily recognize a stimuli by its characteristics and identify it as belonging to a specific category. c.consumers give humanlike characteristics to inanimate objects. d.a stimulus does not share enough in common with existing categories to allow categorization. e.a stimulus shares some but not all of the characteristics that would lead it to fit neatly in an existing category.

Answer 1

Option A. It is a process by which consumers interpret information in ways that are biased by their previously held beliefs.

What is selective distortion?

This is the term that is used to refer to the way people reason using their subconscious mind.

This type of reasoning happens as a person would try to make new information to fit with the old reasoning they have.

Read more on  selective distortion here:

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