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Mazyrski [523]
3 years ago
11

Ms. Marilynn Castillo is a marketing manager at Gordon Corp. She debates whether or not to conduct a marketing research study be

fore commercializing a product. After a brief analysis, she realizes that conducting the study will cost approximately $100,000. If she launches the product without conducting the study and the product fails, her firm could suffer a loss of $2 million. In this scenario, Marilynn conducts a(n) _____.
Business
1 answer:
Ipatiy [6.2K]3 years ago
3 0

Answer:

The correct answer is letter "B": cost-benefit assessment.

Explanation:

Cost-benefit assessment implies analyzing what the costs and benefits of engaging in business are. The approach aims to minimize losses and maximize benefits. It does not necessarily imply there are not going to be losses during the business cycle but could reduce them as much as possible.

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What is the difference between important and determinant attributes in consumer purchase decision, especially when purchasing se
nasty-shy [4]

Answer:

Importance. Determinant attributes are important because consumers use them to determine from which competitor they make a purchase. ... However, they usually evaluate determinant attributes that are most important for a particular buying decision, whether its one or three attributes.

Explanation:

5 0
3 years ago
Name the agency that is responsible for tracking changes in the composition of the u.s. labor force and forecasting employment t
nika2105 [10]
<span>The bureau of labor statistics, the principal fact-finding agency for the U.S. government, is the agency responsible for tracking changes in the composition of the U.S. labor force and forecasting employment trends. Collecting, analyzing, processing, and disseminating data to citizens, businesses and government agencies.</span>
5 0
3 years ago
Mr Howard opens a restaurant that sells sandwiches and the cost of the material to make the sandwich is 5.00. He wants a 40% mar
Tema [17]

Answer:

$3.56

Explanation:

having the 40% allows you to keep the sandwich price lower

4 0
3 years ago
If education creates external benefits, a. actual market outcomes provide less than the efficient quantity of education. b. actu
777dan777 [17]

Answer:

The correct answer is c. actual market outcomes provide a higher price than the efficient price of education.

Explanation:

In any country, there is a close positive correlation between a greater number of years of study and income, just as a higher degree of education is related to a lower incidence of poverty. In general, knowledge provides a great deal of benefits to its holders, so why might a government policy for investment in human capital be necessary? The answer could be that knowledge generates a series of “external benefits”, which are not always considered by people when making their decisions.

Economic activities generate costs and benefits, which can be private or external. In this way, whoever studies obtains a benefit for himself, for example a better salary, as explained above. That is the private benefit. But a series of external benefits are also generated, for example, the possibility of being better citizens, of improving the communication and performance of people in society, of generating new solutions to different human problems, among many others. Likewise, research and development activities lead to obtaining new knowledge. All these benefits are obtained thanks to preschool, primary, secondary, technical, university education, job training, among others.

4 0
3 years ago
Timothy and his wife are considering the purchase of a new car. In addition to the price, they are also considering the cost of
Ivenika [448]

Answer:

The correct answer is D

Explanation:

Consumer cost is the cost which is described as the price of the product and also encompasses the cost of the purchase, post use cost and the use costs.

The cost or expense of the purchase comprise or involve the cost of information gathering, searching the product regarding or in relation to the product as well as the cost of obtaining or acquiring the information.

Therefore, they are considering the price and also the license fees, insurance, finance charges and maintenance. So, all of the factors states the consumer cost.

3 0
3 years ago
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